Maximuscle founder killed during British land speed record attempt
Written by on 2 October 2020
A millionaire fitness club founder has died during a British land speed record attempt.
Zef Eisenberg, who founded sports nutrition brand Maximuscle, was involved in a “serious collision” at Elvington Airfield near York on Thursday afternoon.
The site is where former Top Gear presenter Richard Hammond crashed in 2006 when he was left in a coma for two weeks.
Mr Eisenberg, 47, was also involved in a high-speed crash at the same airfield in 2016.
North Yorkshire Police said officers were called to a “serious vehicle incident” at the airfield shortly after 4.30pm on Thursday.
“The incident occurred during a British Land Speed record attempt and the driver, 47-year-old Zef Eisenberg tragically died at the scene,” a police spokesman said.
“Officers attended with the ambulance service and an investigation is ongoing.”
In a statement, Motorsport UK said it was “deeply saddened” to announce the fatal accident.
An investigation into the incident has been launched “with the event organiser and the local police”, it said.
“Further information will be provided once the initial findings of the investigation are available,” Motorsport UK added.
“Our thoughts are with the driver’s family, who have been informed, the organisers of the event, and other members of the motorsport community present.”