Avatar reclaims title of highest-grossing film from Avengers: Endgame
Written by Hitmix News on 14 March 2021
James Cameron’s Avatar might be 12 years old, but it has reclaimed the title of history’s highest-grossing film, switching places with Avengers: Endgame.
The famed director’s blockbuster hit was helped by its reissue in China on Friday which, according to Deadline, saw it take an estimated $8.9m (£6.4m).
This closed the $7.82m (£5.6m) gap that had previously separated the two films when the Marvel superhero epic finished its cinematic run in the summer of 2019, with Avatar now at $2.802bn versus Endgame’s $2.797bn.
Image: Avengers: Endgame was 2019’s biggest film. Pic: The Walt Disney Company
Avatar was released in 2009 but hit China the following year, grossing nearly $203m (£145m) at the time.
It overtook 1997’s Titanic – also directed by Cameron – as the highest-grossing film, and has been helped since by a number of re-releases.
Disney/Marvel’s Endgame took the top spot in July 2019, however, and made most of its money that year rather than through re-releases.
It boasted an all-star cast including Robert Downey Jr as Iron Man, Chris Hemsworth as Thor, Scarlett Johansson as Black Widow and Chris Evans as Captain America.
Speaking to China.org on Thursday, Cameron said Avatar is just as relevant now as it was more than a decade ago.
“We’ve got climate change, we’ve got deforestation, our relationship with nature is more at risk than it’s ever been, and Avatar is about those things, but it also is a timeless film,” he said.
“Some people criticise the stories for being too simple. It wasn’t that simple – it was universal. It was something that everybody everywhere could understand and emotionally related to.”
Image: Avatar 2 is due in 2022. Pic: Disney/ 20th Century Fox
Cameron is currently working on a sequel, which was one of the first major films to resume production after being suspended by the coronavirus pandemic.
Work on Avatar 2 resumed in New Zealand last summer, helped by the island nation’s successful efforts to contain the spread of COVID-19.
But the film’s release date was ultimately still pushed back and it isn’t due to hit cinemas until December 2022.