Sainsbury’s says sorry for Cornish cream tea scone ‘blasphemy’
Written by Hitmix News on 27 April 2021
Sainsbury’s has been forced to apologise after customers in Cornwall complained it had used a photo of a scone laden with cream – with the jam on top.
The image of the fruit scone featured on an in-store advert for Sainsbury’s bakery section at a branch in Truro.
But local customers were outraged and decided to complain after they noticed that it was topped with a layer of cream first, then a helping of jam.
People in Cornwall serve their cream teas differently to those in Devon.
Image: The picture was displayed at the bakery counter of a store in Cornwall. Pic: Andreas Drosiadis
They argue that the jam should go first, while people across the border say jam should go on top instead.
Andreas Drosiadis, who runs the Mediterraneo Deli in Truro, posted a picture of the advert online with the caption: “How did this happen?”
The 48-year-old said: “England is a country with strong local traditions that shape our everyday life.
“‘Jam first’ is a characteristic example of this and Sainsbury’s should have known better.”
When his local newspaper tweeted about the story, it addressed Sainsbury’s directly, writing: “Sainsbury’s what’s this?”
An imposter! Which store did you see this please? We’ll have a word with them about this blasphemy. Rachel
— Sainsbury’s (@sainsburys) April 25, 2021
They also pointed out that according to Cornish tradition, scones with fruit already in them only require butter – not cream or jam.
“A fruit scone! with the cream on first! advertised in a Cornish store. The cheek of it! Do you think this is acceptable?,” they posted.
A Sainsbury’s spokesperson quickly replied saying: “An imposter! Which store did you see this please? We’ll have a word with them about this blasphemy!”
When they discovered the location of the advert, they added: “That’ll never do at all Truro! I’ve logged some feedback to the manager of the store to ensure they are made aware of this imposter and repair it accordingly.”
Image: Traditionally people in Cornwall layer their scones with jam first and then cream. File pic
But the outrage continued, with one social media user commenting: “That’s a fruit scone – needs butter only. Jam and cream goes on a plain scone or a split!”
“They seriously need to have a word with themselves and sort it out! Help, Cornish staff needed urgently.”
Others described the error as “disgraceful” and “shocking”.
Sainsbury’s told Sky News in a statement: “Our afternoon tea has all scone wrong in Truro! We are reviewing the customer feedback we have received.”