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Newcastle under Lyme Heroes Awards, Trading Standards say beware of counterfeit goods

Written by on 26 March 2024

Awards honouring those who make a difference to their communities have been opened for nominations.  Launched by the Borough Council last year as part of the celebrations of the 850th anniversary of Newcastle-under-Lyme’s incorporation as a borough, this year’s Newcastle-under-Lyme Heroes Awards will build on that success.  The four categories, Community Champion, Young Hero, Sporting Hero and lifetime achievement  are open to all ages and finalists will be celebrated at an event in April.  The deadline for nominations is Wednesday, April 10.


As the Easter holidays approach and the car boot and outdoor markets season begins, Staffordshire Trading Standards are reminding people how to protect themselves from counterfeit goods, which pose significant risks to both consumers and legitimate businesses.  Some typical fake goods include hair styling products that can cause electric shock, designer makeup which can contain dangerous, prohibited chemicals and designer clothes and footwear, which can shrink or fall apart.  They all cost honest businesses dearly and put jobs at risk.

Victoria Wilson, Cabinet Member responsible for Trading Standards at Staffordshire County Council, said: “As we approach the Easter Holidays and car boot sales increase, it’s important for shoppers to remain vigilant and informed.

“By following these simple yet effective tips, people can protect themselves and help in supporting genuine businesses.

“Counterfeit goods are not just available at car boot sales.  They are also widely available online and on social media networks, so it’s important for people always to be on the lookout for them.  While fake products may seem harmless, they are ultimately the responsibility of organised criminal networks, operating both within the UK and overseas.  These same criminals engage in drug smuggling, human trafficking, and other serious crimes. Instead of supporting legitimate businesses and the broader UK economy, sales of counterfeit goods harm us all.”

It is estimated that counterfeiting costs the UK economy around £9 billion every year.

For more information and guidance on consumer rights and protection, visit the Staffordshire Trading Standards website.

People can report sales of counterfeit goods by calling the anonymous Staffordshire Fight the Fakes line on 01785 330356.

Officers have offered advice on avoiding fakes: Research before you shop … Examine the packaging for signs of poor quality, misspelled words, or differences in logos and labels ,,, and Be wary of unbelievable deals: If a deal seems too good to be true, it probably is.