Privacy Policy
Last updated: 18 June 2026
This Privacy Policy explains how The Hitmix 107.5FM / Hit Mix Radio Limited collects, uses and protects personal information when you use our website, mobile apps, audio streams, smart speaker services and other online listening services.
This policy applies to:
– The Hitmix website: https://www.thehitmix.co.uk
– The Hitmix Android app
– The Hitmix iOS app
– The Hitmix live audio streams
– Alexa and other smart speaker listening services
– Third-party radio directories and listening platforms, including TuneIn Radio
– Email, telephone, text, contact forms, competitions and social media contact with The Hitmix
Who we are
The Hitmix 107.5FM is operated by Hit Mix Radio Limited.
Contact email: onair@thehitmix.co.uk
What information we collect
We do not ask you to create an account to listen to The Hitmix.
We may collect or receive the following types of information depending on how you use our services:
Website usage information:
When you visit our website, we may collect information such as your IP address, browser type, device type, pages visited, time spent on pages, referral source and general usage statistics. This helps us understand how people use the website and improve our services.
Contact information:
If you contact us by email, telephone, text message, website form, mobile app, competition entry or social media, we may collect the information you voluntarily provide, such as your name, email address, telephone number, message content and any other details you choose to send us.
Mobile app information:
When you use our Android or iOS app, the app may process technical information needed to play the live stream, display now-playing information, show adverts, manage in-app purchases and maintain app performance. This may include device type, operating system, app version, IP address, advertising identifiers, approximate location derived from IP address, ad interaction data and diagnostic information.
Live stream information:
When you listen to our live stream through our website, mobile apps, smart speaker services or other online platforms, our streaming providers may process technical information such as IP address, user agent, listening time, device type and stream selected. This is used to deliver the stream, maintain service reliability and provide audience statistics.
Advertising information:
Our website and mobile apps may display advertising. Advertising partners, including Google services such as Google AdSense and Google AdMob, may use cookies, device identifiers, advertising identifiers and similar technologies to serve adverts, measure advert performance and help prevent fraud.
In-app purchase information:
Our mobile apps may offer an option to pay to remove adverts. Payments are processed by the relevant app store, such as Google Play or the Apple App Store. We do not receive or store your full payment card details. We may receive limited purchase or subscription status information needed to unlock advert-free access and support restore-purchase functionality.
Alexa and smart speaker information:
If you listen to The Hitmix through Alexa or another smart speaker service, your interaction with that service is handled by the platform provider, such as Amazon. Voice commands, device information and account-related information may be processed by that provider under its own privacy policy. We may receive limited usage or analytics information needed to provide and improve the listening service.
Third-party listening platforms:
The Hitmix may be available through third-party radio directories and services such as TuneIn Radio, smart TV apps, connected car platforms, online radio directories and similar services. These platforms may collect information about your use of their services under their own privacy policies. We may receive aggregate audience statistics from these services but do not control their data collection practices.
How we use information
We use information for the following purposes:
– To provide the website, mobile apps, live streams and online listening services
– To respond to messages, enquiries, song requests, competition entries and other contact
– To operate and improve our website, apps and audio services
– To understand audience numbers and service performance
– To display and measure advertising
– To provide paid advert-removal features in the mobile apps
– To prevent fraud, misuse, technical issues and security problems
– To comply with legal, regulatory and business obligations
Our lawful basis for processing
Where UK data protection law applies, we rely on one or more of the following lawful bases:
Consent:
For example, where you accept optional cookies, sign up for marketing, or provide information for a specific purpose.
Legitimate interests:
For example, to operate our radio services, respond to listeners, maintain security, understand audience usage and improve our website and apps.
Contract:
For example, where information is needed to provide a service you have requested, such as an app purchase or competition entry.
Legal obligation:
Where we need to keep or disclose information to comply with applicable laws or regulations.
Cookies and similar technologies
Our website may use cookies and similar technologies for functionality, analytics and advertising.
Google Analytics may be used to understand how visitors use our website. Google AdSense may be used to display adverts on the website. Google AdMob may be used to display adverts in our mobile apps.
You can control cookies through your browser settings. You can also manage Google advertising preferences through Google’s advertising settings.
If you block cookies or disable certain identifiers, some website or app features may not work as intended.
Mobile advertising controls
On Android, you can manage or reset your advertising ID through your device privacy settings.
On iOS, you can manage app tracking, advertising and privacy settings through your device settings.
If you pay to remove adverts in the mobile app, adverts should no longer be displayed while your entitlement is active, subject to successful purchase verification and restore-purchase functionality.
Who we share information with
We do not sell your personal information.
We may share information with trusted service providers where necessary to operate our services, including:
– Website hosting providers
– Audio streaming providers
– Analytics providers
– Advertising partners
– Email and communications providers
– App store and payment providers
– Smart speaker and third-party listening platforms
– IT, security and technical support providers
– Professional advisers or authorities where legally required
Third-party services
When you use third-party services, their own privacy policies also apply. These may include, but are not limited to:
– Google services, including Google Analytics, Google AdSense, Google AdMob and Google Play
– Apple services, including the Apple App Store and in-app purchases
– Amazon Alexa
– TuneIn Radio
– Mixcloud and other listen-again or audio platforms
– Facebook, X/Twitter, Instagram, YouTube or other social media platforms
We recommend reviewing the privacy settings and privacy policies of any third-party service you use to access The Hitmix.
How long we keep information
We keep personal information only for as long as necessary for the purpose it was collected.
Contact messages are kept for as long as needed to respond and manage the enquiry. Competition information is kept for as long as needed to administer the competition and meet any legal or accounting requirements. Technical logs and analytics data may be kept for a limited period for security, reporting and service improvement.
International processing
Some of our service providers may process information outside the United Kingdom. Where this happens, we rely on appropriate safeguards required by data protection law.
Your rights
Depending on your location and applicable law, you may have rights to:
– Ask for a copy of personal information we hold about you
– Ask us to correct inaccurate information
– Ask us to delete information where appropriate
– Object to certain processing
– Restrict certain processing
– Withdraw consent where processing is based on consent
– Complain to a data protection authority
To exercise your rights, contact us at:
onair@thehitmix.co.uk
If you are in the UK, you also have the right to complain to the Information Commissioner’s Office at https://ico.org.uk
Children
Our services are intended for a general audience. We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided personal information to us, please contact us and we will review it.
Security
We take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure. No online service can be guaranteed to be completely secure, but we work to keep our website, apps and services protected.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or third-party platforms. The latest version will be published on this page.
Contact us
If you have any questions about this Privacy Policy or how we handle personal information, contact:
The Hitmix 107.5FM / Hit Mix Radio Limited
Email: onair@thehitmix.co.uk
Website: https://www.thehitmix.co.uk
